Generation Z is now a major force in the restaurant industry—both as customers and employees. Understanding their preferences and expectations is essential for operators who want to stay competitive.
As diners, Gen Z brings distinct priorities. Health-conscious, sustainable, and locally sourced options are table stakes, with many willing to pay premiums for ethical food. Transparency in sourcing isn't just appreciated—it's expected. A stunning 70% of Gen Z consumers use social media to discover new food experiences, and 85% have tried a viral food trend.
This social media influence cannot be overstated. A dish that photographs well and tells a story can drive significant traffic. Restaurants that create share-worthy experiences—from striking presentations to unique concepts—gain organic marketing reach that would be expensive to buy.
But Gen Z's impact extends beyond the dining table. As employees, they're reshaping workplace expectations in the restaurant industry. Work-life balance, clear career pathways, and company values all factor heavily into employment decisions.
Wellness has become particularly important. Gen Z and Millennials believe strongly in the connection between diet and mental/emotional health, and they apply this philosophy to their work environments as well. Restaurants that offer employee meals, reasonable schedules, and genuine concern for worker wellbeing have a recruiting advantage.
Flexibility matters too. Unlike previous generations who might have accepted rigid scheduling, Gen Z workers often prioritize control over their time. Restaurants that offer scheduling apps, shift-swapping options, and predictable hours find it easier to attract and retain this demographic.
The restaurants thriving with Gen Z—whether as customers or employees—share common traits: authenticity, transparency, and a genuine commitment to values beyond profit.